Exceptional craftsmanship – Meticulously engineered mechanical movements, hand-assembled and rigorously tested.
• Iconic designs – Models like the Submariner, Daytona, Datejust, and GMT-Master have distinctive looks that have remained classics for decades.
• High-quality materials – Use of Oystersteel, 18k gold, platinum, and proprietary materials like Cerachrom bezels.
• Water resistance – Many models feature Rolex’s Oyster case, one of the first truly waterproof watch cases.
• Strong brand heritage – A long history of innovation, including the first waterproof wristwatch (Oyster), the first self-winding mechanism with a rotor (Perpetual), and dual-time functionalities.